Wednesday, March 20, 2013

TED - Amanda Palmer - Talk


How Does Amanda Palmer reshape the “business” of music?
                She reshapes the business of music by calling all artists to put their music on the internet for free and ask for help (money). She says that most artist are too afraid to ask for money because they do not want to seem like one of those people on the street begging. However by asking for help you can connect with your fans and have a more personal rather than celebrity status with them. This in return allows fans to want to pay you for your music rather than having to pay for your music.
                I feel like this, business philosophy, would work for all those musicians who love what they do and not doing it for the money. These sellouts, I imagine would want assurance that they will be paid, instead of relying on the fans for their money. The musicians who love what they do, would keep playing music even if the money was not rolling in or they would find a job which would allow them to do both.

How does she redefine the relationship between artist and fans?
                She makes the relationship between the artist and fan more personal. She trusts her fans enough to write on her naked body, which is weird but demonstrates how much she trusts them. She explains that an artist should not be like a celebrity who is admired from afar but should have a relationship with the fan. She changes the responsibility of the fan from having to pay for your music to wanting to pay for your music.
                 
How does her presentational style, both as a street artist and TED speaker reflect and support this relationship?
                As a TED speaker she is interactive and uses a lot of personal anecdotes to prove her point. By telling her story she connects with the audience and now they have a personal relationship with the speaker.  She begins her speech on the box as a street artist and ends her speech by giving the flower to the audience as if she would give someone a flower if they put money in the hat. This symbolizes that just by listening to her message, the audience in some way helped her.
                She had a artistic tone to her message. She for one is an artist and just from what she was wearing to the background all supported this tone. I feel like all the TED talks given at that venue was either artistic or earthy due to the purposeful shabby hut in the background. 

Thoughts
                Of all the TED talks this was my least favorite, not meaning that it wasn't good but I was more interested in the message of the other speakers. The eyebrows, for me, took away from her message because they were weird. I liked how she began and ended with the street performer. I don’t think her business philosophy will ever catch on even though it is a good idea. The reason it will not catch on is because asking for help and relying on the fans for income is hard. It was amazing how she earned a little over a million dollars with just 24,883 people (I did the math it was on average $47.94 per person). I liked how she wanted to redefine the relationship between artist and fan, I just hope the idea of letting people sign artists bodies doesn't catch on.  

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