In this commercial, Budweiser
does a very good job of appealing to the emotions (Pathos) of the viewers by
having one of the horses not get picked for the Hitch team. The commercial
opens up with one of the spokesmen of Budweiser say, “The final horse for this year’s
Hitch team is… thunder.” Then you see a horse walk over to where all of the
other horses are standing. This action makes you feel sorry for the other
horse. It makes you want to want the horse on the Hitch team. We also get a view
of one of the spokespersons walking away from Hank saying, “Maybe next year.” Then
the sad piano music starts to play. The camera pans over and you see the other
horses all geared up with whatever horses are geared up with and in the corner;
you see the loan horse that is not geared up.
The commercial then
goes on to a Dalmatian who runs up to the horse, barks, and then runs off with
the horse following close behind. This is when the commercial really starts to
pick up. We he the classic “Gonna Fly Now” from the Rocky series and when you hear that song then you know what happens
next. That is right folks it’s a training scene. We see the dog leading the
horse on runs and pretty much doing all of the stuff that a trainer would do.
We as the audience are rooting for the horse to do the work in order to be on
the Hitch team.
Hank is the underdog in
the story here. You want the underdog to win (at least in this case.). You see
Hank go through the whole training sequence that ends with him pulling a train.
The commercial goes on
to one year later and guess whose back? That’s right the spokes people are back
and they are recruiting a new hitch team. Hank strolls out of the barn in the
gear that the horses wear and the spokes man says “welcome aboard hank.” The commercial
ends with the horse and the dog giving each other a high five.
Budweiser always does a
good job at appealing with the emotions of the viewers. They like to present an
underdog in the story and have the said underdog win in the end.
No comments:
Post a Comment