The commercial starts off with a seemingly innocent guy gazing at the beautiful Mercedes on the billboard. The Devil then appears and tries to make a deal with the guy. He says if the guy accepts the deal then he can have "the car and everything that goes with it." This proposal by the devil exhibits some ethos. The devil is seen as someone who can give you "anything you want." This hints to extreme desires and the radical wishes that people can never have without making a deal with the devil.
The commercial then quickly moves into the possible scenarios that the guy could have if he owned the car. This directly relates that the car can provide incredible things for its owner. In this particular guy's case, though, the Mercedes is too expensive, so he would have to make the deal with the devil to experience those things. So, the commercial then elaborates on what the car can do for you, and if it would be worth it to make the deal with the devil.
We then see the average guy swing his Mercedes in front of the red carpet. He arrives with a shocked, confused look on his face. He nervously takes pictures with Kate Upton, and then he dances with Usher. After his dance with Usher, he gains a new found pride and respect for himself. The scene then switches to him driving his Mercedes with beautiful women in it on the way to Las Vegas. He has a look of power and drive on his face. The car seems to be giving him this new found character.
He then embraces this new confidence and becomes a celebrity. He is seen on magazines and chased by women. He then is seen racing his Mercedes against race cars on a race track. Of course, he blazes past the race car and makes a cocky hand gesture. All of this new found glory and power is insinuated to come from the ownership of the Mercedes.
The end of the commercial is the most powerful part. The guy is just about to sign the deal with the devil, but then he sees the finished billboard. The billboard says that the car is only $29,900. He then says, "I got this." This scene makes the commercial specifically reach the audience it wants. The flare and "awesomeness" of the car was displayed, and viewers probably figured only wealthy people could afford something like that. The showing of the price and the guy's quote, though, exhibit that "anyone" can get the car if they want and experience the thrill.
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